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adidas Originals by Hender Scheme | A Conversation with Ryo Kashiwazaki and Erman Aykurt
Words: Zen Tsujimoto | Photographer: Chad Imes
September 2nd, 2017 marks a day in the history of adidas which has not yet been seen before. For the first time, the German sportswear company will release a series of footwear in collaboration with another footwear entity, Tokyo label Hender Scheme. At first glance, the collaboration appears to be a mere update of premium materials and handiwork across a series of adidas silhouettes; taking a closer look however, the cultural relevance of this project is truly astonishing. The collaboration signifies that adidas not only acknowledges the values instilled in Hender Scheme’s Manual Industrial Products, [a line within Hender Scheme that pays homage to iconic sneaker silhouettes], but also celebrates the philosophy of bridging together a ubiquitous commodity with traditional methods of artisanal Japanese craftsmanship, resulting in an entirely new entity.
We discussed the collection and its value at length with both Senior Design Director of adidas Originals Statement Erman Aykurt and founder and head designer of Hender Scheme Ryo Kashiwazaki.
The adidas Originals by Hender Scheme collection will release at HAVEN on September 2nd.
Full story available online at www.intelligencemagazine.com