A Sense of Freshness | Daisuke Yokoyama

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A Sense of Freshness | Daisuke Yokoyama

Words: Zen Tsujimoto | Photographer: Chad Imes
Dialogue | Issue 03 | p.112

As a follower of contemporary Japanese menswear, one can acknowledge the ‘80s as an avant-garde movement, with fashion houses such as Comme Des Garcons, Yohji Yamamoto, Issey Miyake; and the ‘90s as an urban Urahara movement, evoking names such as Undercover, A Bathing Ape, and Neighborhood. However, in recent years, an emerging group of younger designers have started to pave a new course for the urban landscape in Tokyo. Sasquatchfabrix. — a small team inconspicuously operating in the quiet district of Hiroo — can be regarded as being at the forefront of this very movement. Well-versed and humble in the history of Japan, founder and designer Daisuke Yokoyama is unabashed and openly expressive when it comes to sharing his thoughts on the current state of fashion. On a sweltering Tokyo Summer day, we visited the Hiroo atelier to uncover the core values of Sasquatchfabrix. and explore why he chose to operate on his own path.

Full Cover story available in intelligence issue 03, or online now at www.intelligencemagazine.com

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