Hoka One One | New Arrivals

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Hoka One One is an athletic shoe company established in France. The brand first gained attention in the running industry by producing shoes with oversized outsoles, dubbed “maximalist” shoes due to extra cushion; this was in contrast to the minimalist shoes trend that was gaining popularity at the time of the company’s founding in 2009. Hoka produces both low-profile and max-cushion shoes for road, trail, and all-terrain with a myriad of features such as Vibram® outsoles, low weight-to-cushion ratio and midsole and outsole geometry designed to promote stability and an efficient stride. Available now in-stores and online.

 

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