APFR

Founded by fragrance artisan Keita Sugasawa, APFR began with a simple idea: to give scent a more natural and intentional place in everyday life. Inspired by traditional apothecary, where botanicals and aromatics were carefully blended by hand, the Japanese brand brings the same attention to its collection of fragrance, balancing beauty and function with the distinct character of each ingredient. Made by hand at their workshop in Chiba, each fragrance is blended, produced and packaged in house, with careful attention to bringing out the nuances of each scent and the atmosphere it creates.