District Vision

Based in California, District Vision approaches athletic product design with a holistic ethos, focusing on proprietary solutions for athletes that go beyond just the product itself. The brand was founded originally in New York by Tom Daly and Max Vallot, who both shared an appreciation for running and meditation, eventually combining their mutual interests into a 2 year project developing the breakthrough Keiichi sunglass model. Their foundational success has lead to a sequence of contemporary designs across an ever diversifying product range. The brand also continues to further emphasize mental health and wellness through their Mindful Athlete Program (MAP).