Founder Takayuki Minami created FreshService under the respected Alpha Tokyo umbrella as a means to provide enrichment in daily life through thoughtfully designed practical goods across homewares, stationary, apparel, and more. Originally slated as a 'Delivery Club' with service and provision in mind, the brand places sophisticated utilitarianism at the forefront, effortlessly adding a contemporary flourish to simple, everyday items that create a signature identity subtly informed by workwear, camping, and military influences. Thanks to their tight knit relationships with factories around the world, FreshService is able to develop unique products and apparel with highly considered details and materials.