Established in the exclusive neighbourhood of Aoyama, Tokyo, retaW began with Hiroshi Fujiwara of fragment design and Murakami (CEO of Blender) in 2009 as a new concept in lifestyle products. With its name derived from the pure element of "Water", written backwards, the products are crafted with all natural ingredients. Applying the utmost care and sophistication in every step of production, each fragrance is uniquely created with inspirations from music and everyday sources. retaW offers a large variety of apothecary goods to enrich your everyday life