Y-3

THE Y STANDS FOR YOHJI YAMAMOTO THE 3 REPRESENTS ADIDAS’ THREE SIGNATURE STRIPESTHE '-' SIGNIFIES THE BOND BETWEEN THE TWOYohji Yamamoto was born in Tokyo, Japan in 1943. After graduating from Keio University with a degree in law in 1966, he entered Bunkafukuso Gakuin Design School and graduated in 1969, in which he began is outstanding career as one of the worlds top designers. 2002 saw the birth of a new cooperation in sport and fashion with the launch of the Y-3 men's and women's collection. The collaboration between renowned Japanese fashion designer Yohji Yamamoto and the authentic sports brand adidas has revolutionized the industry, and created a new category within fashion. adidas represents sports, Yohji Yamamoto represents design, both symbolize true craftsmanship, and together they continue to develop the future of sportswear. With an emphasis on form and movement, Yohji Yamamoto's signature design aesthetic is combined with traditional Japanese tailoring‘Ten years ago, together with adidas we created something that did not exist before and completely projected the future. My desire was and is to make sportswear elegant and chic. adidas is a very personal inspiration to me … it enriches my creative life.’ - Yohji Yamamoto