Unlikely

UNLIKELY is a Japanese menswear brand founded in 2023 by Shinsuke Nakada, former creative director at BEAMS. Rooted in classic American styles like military, workwear, and Ivy League tailoring, the brand reimagines traditional garments with playful twists and refined craftsmanship. Each piece blends familiarity with subtle subversion, creating clothing that feels timeless yet fresh. With a focus on thoughtful design and detail, UNLIKELY offers a modern wardrobe that balances heritage and reinvention.