HAVEN Editorial for SOUKUU FW24

Outside of Chaos

Our editorial for The North Face x UNDERCOVER SOUKUU FW24 offers an in-depth, unique perspective of the collection, capturing its meditative ethos and purpose-driven functionality for winter terrain and city life alike.

Drawing from Japanese words Sou (to create) and Kuu (emptiness), SOUKUU reflects designer Jun Takahashi’s vision of finding inner peace through movement.

With premium materials and thoughtful design, each piece unites The North Face’s technical expertise with UNDERCOVER’s avant-garde aesthetic. This collection embodies a journey into stillness, crafted to serve modern explorers seeking harmony between the natural world and inner self.

Photographer: Norihisa Hayashi | Gaffer/Key Grip: Mike Decker | Styling Assistant: Theo Berkeley | Set Design: Colin Clark | Model: Kenny