2024-03-27
Norda: Blending Innovation and Sustainability in Trail Running
2024-03-27
Norda: Blending Innovation and Sustainability in Trail Running
Setting a Standard that Lasts
"If you can't find it, build it," echoes the philosophy of this brands trailblazing approach to footwear innovation.
Norda, a Canadian footwear company, has swiftly emerged as a beacon of innovation, seamlessly blending style, performance, and sustainability in their trail running shoes.
From the outset, Norda's mission has been crystal clear: to ensure every runner relishes every stride. Their flagship model, the technically advanced 001, has not only captivated the running industry but has also made waves in the lifestyle sneaker scene with its stunning aesthetics and exceptional comfort.
Based in Montreal and Quebec, Canada, Norda boasts a team of passionate individuals with extensive experience in both athletics and footwear design. Husband and wife duo Nick and Willa Martire, seasoned high-performance athletes and industry veterans, helm the company. Their leadership is complemented by Louis-Martin Tremblay, the brand's Head of Design, renowned for his work with esteemed fashion labels, and Gerard Cleal, the Creative Director, who brings a wealth of experience from his tenure at major footwear brands.
Norda Philosophy
The company was founded by, husband and wife, Nick and Willa Martire who have spent many years as high-performance runners, bikers, skiers and hikers and nearly equal time as pioneers in the footwear industry.
"We couldn’t find a trail shoe that was tough enough, light enough or fast enough to take us where we wanted to go. So we created it." - Nick Martrie
Norda's commitment to excellence extends beyond their products; it's ingrained in their ethos of collaboration and innovation. As they continue to push the boundaries of trail running footwear, Norda remains steadfast in its mission to elevate the running experience for athletes worldwide. With Norda, every trail becomes an opportunity for unparalleled performance and style.
The brand's founders state that the market doesn't require another run-of-the-mill trail running shoe; rather, it demands a better one.
Premium Running Materials
In 1963, the chemist Albert Pennings stumbled upon a groundbreaking discovery: Dyneema, an ultra-lightweight fabric with extraordinary strength and unparalleled abrasion resistance. This fabric, often likened to steel in durability and surpassing Kevlar in toughness, has found its way into a myriad of applications. From NYPD bullet-proof vests to sailboat rigging lines and rugged outdoor backpacks, Dyneema has become synonymous with durability and reliability in various industries.
To tackle challenging terrain, Norda has partnered with Vibram to engineer soles crafted from ultra-lightweight rubber with exceptional traction. These innovative soles not only enhance performance but also reduce impact, providing runners with the confidence to conquer even the toughest trails.
